September 2005
 
 
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Marketing 101: Find a Need and Fill It

 

Wellness programs continue to grow in popularity as the Gen-X and Baby Boomers seek a longer and healthier life, and are willing to pay for it.

Several months ago, one of our members, John Horsley of Restor Physical Therapy, in Fountain Valley, California, approached me with an exciting new program he had developed over the past few years called restorHEALTH. We invited John to present at a round-table at our annual conference, which resulted in several of our members wanting to learn more.

It should be noted that John has seen significant growth in his practice since introducing restorHEALTH. Having completed a pilot project in several other clinics, the program which includes clinic training, marketing collateral, DVDs, billing and collection procedures is now offered to PREFERRED Therapy Providers membership. If you are interested in learning more about restorHEALTH, call PREFERRED at 800-664-5240.

 

 
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Table of Contents
Discount Cards;
Friend or Foe?

HIPAA Update
Are Your "Ducks in a Row?"
CMS Update
Marketing 101: Find a Need and Fill It
CDHC Viewed as Business Opportunity
October is National Physical Therapy Month
 
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