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In last month’s PNN we explored issues that can make discount cards a concern for your practice. This
month we will explore considerations that can make discount card programs a beneficial addition to your
business practice.
Not all companies are dishonest and trying to trick consumers. One bad apple shouldn’t spoil the whole bunch.
There are companies who are reputable and are providing what can be a valuable service to consumers. The
Consumer Health Alliance (CHA) is a group of discount card companies who have come together to
form a voluntary code of conduct to promote fair and ethical business practices among discount card companies.
For more information and to see a list of companies who are members visit www.consumerhealthalliance.org.
What you can do:
When considering contracting with a discount card company, ask for a sample benefit card and marketing materials,
and check out their website. Look for information that clearly states to the member that this is not insurance.
Educate your front office staff about discount cards and provide them with information regarding the process for
verification and collection of payment. Reputable companies will have a way for you to verify that the person is
part of the program and entitled to the agreed upon discount. Some companies even have a process for you to obtain
payment through a medical savings card or credit card at the time of service so that you are able to secure payment.
It is important for your front office staff to be aware of any discount card relationships, follow all applicable
procedures and obtain payment at time of service so you are not left chasing bad debt.
If a patient comes in with a discount card indicating they were told you are a participating provider and you are
not aware of your participation, call the authorization/verification number on the card and ask how they show you
contracted. If it is through an existing PPO contract, review your contract to see if the PPO agreement allows for
addition of new products without your written consent. If it is an agreement you have through PREFERRED, contact
us for assistance.
As always, PREFERRED is here as a resource and an advocate for the therapy clinics we represent. We continue to
evaluate the opportunities that may prove beneficial to our providers. Any feedback or experiences you wish to
share would be appreciated. Please email me at
Evaluating Health Plan Agreements
Each month in 2005, we are asking network members to visit our web site and complete a questionnaire on a selected
health plan. Data gathered will be used internally to help PREFERRED evaluate existing health plan relationships.
During the month of October, we are requesting input on Rockport Healthcare Group. Go to the Member Center, then
to the Payor Report Card.
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