This month we re-visit a few previously suggested marketing tips for your practice which can follow your Public Relations campaign for National Physical Therapy Month.

Prospects:

• Self-insured companies that use TPA services
• Self-insured companies who administer internally
• Nurse Case Management companies
• Urgent Care Facilities
• Physicians (M.D. and D.O.)

Action tasks:

• Track companies utilizing Managed Care Networks in your market area. Gather data regarding the injured worker(s) from the clients and prepare to market onsite assessments of the work environment
• Write “success stories” using the history of an injured worker, the treatment protocol and process and result. Publish this as an article in a newsletter geared to your prospects list.
• Begin a campaign promoting your professional staff as having expertise with work injury and prevention. Profile each professional with concise and specific history and skills.
• Plan on attending as many w/c Case Management meetings as is reasonable. Make best effort to speak regarding a particular injury, or co-speak with a prominent physician.