With today’s emphasis on wellness and preventive care, many therapists are capitalizing on direct-to-consumer marketing and education, and emphasizing the fact that their services expand beyond post-injury treatment.

One idea to put a “healthy spin” on marketing is to include a quick & easy heart-healthy recipe in your materials every once in a while.

• In a newsletter, direct mail piece or postcard, include a heart-healthy recipe. Tie in a quip about the benefits of your services on the overall long-term health of your patients. A postcard or similar insert with a recipe on it is less likely to be tossed…make sure your clinic name & phone number are visible! Google “healthy meal recipes” if you need ideas.
• Get attention – get people involved! Request recipes from patients and referral sources for your next newsletter or mailer. Be sure to get their authorization to print, and give them credit. (15 minutes of fame). You could run a “recipe of the month” (or quarter) campaign.
• For the truly ambitious, create a cookbook, giving credit to the contributor for each recipe, and put an educational tidbit regarding your services or a “little known fact about (physical/occupational/speech) therapy” on each page.

These are just a few suggestions – take the ball and run with it. Whether it is a recipe or another creative eye-catching tactic, set your plan, implement it, be persistent, and have some fun!