PREFERRED Employee Profile— Jaxene |
Name: Jaxene Hillebert
Nick-name: "Jax", "Big Kahuna", "The Marketing Goddess"
Length of employment with PREFERRED: 12 years.
Job Title and responsibilities: President - Operations, Sales, R&D
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What you like most about your job: Meeting with ourmembers and talking to them about practice issues. Spending time at work with the greatest group of employees on earth.
Favorite Pastimes : Morning walks, reading... and grandchildren, my greatest joy (besides my children)
About your family: Husband, |
"Coots": Retired Phoenix Firefighter (My hero). Daughter Beth: Phoenix Firefighter/Engineer /Paramedic for seventeen years... has two daughters, Reanne and Ashley. Daughter Christy: Vice-President of the best therapy network in the country, has a daughter Cassidy. My extended family includes two step children and five more wonderful grandchildren. |
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Business Matters - "It's Not My Job"
By Jaxene Hillebert |
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As those of us in the healthcare business analyze trends and economic influences on our industry and attempt to predict what the future will bring, we must also consider the effects of productivity -or lack thereof- and the impact to the bottom line.
Recently I spoke with a practice owner who had sought consulting services regarding productivity. One of the exercises the consultant suggested was to give each employee in the practice a job description template then ask them to complete the template defining their individual duties. Many of the tasks in the front office were being duplicated. There was confusion about responsibilities. No cross training had occurred for any of the jobs and often many tasks simply were not completed, and the main reason cited? “It’s not my job”.
Although this type of behavior cannot always be changed, the results of individual job descriptions to be used as a definition and communication vehicle certainly should create better efficiencies, and hopefully happier and more productive employees.
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Marketing "Side by Side" |
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If you are accustomed to producing a newsletter, or thinking about the production of a newsletter as a marketing and communication vehicle, here’s an idea for you to consider.
Ask a referral source to write an article in his or her field of expertise, selecting a particular diagnosis or problem (orthopedic, for example) and have the physical or occupational therapist write an article about the rehabilitation process. And remember to include the media as recipients of your newsletter, particularly if the topics are related to seasonal or human interest subjects.
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PREFERRED Tidbits |
PREFERRED is scheduled to attend the following conferences and would love to meet you face to face! Check out some of the dates, times, and locations for 2004!
APTA Combined Sections Mtg, Feb 5-7 Nashville, TN.
Lousiana PT Conference, March 26-28, Lafayette.
APTA Annual Conference, June 30-July 3, Chicago, IL.
Florida PT Conference, August 12-15, Ponte Verde.
Texas PT Conference, Oct 7-10, Austin.
California PT Conference, Oct. 20-24, Anaheim.
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