The ways physical therapists use to attract new patients to their practices have changed a great deal in the past few years. Physician referrals used to be a dependable source of new patients, but physical therapists can't count on this channel as much. Although providers may be less inclined to recommend physical therapy because cutting health care costs is a major focus of organizations operating under the Affordable Care Act, therapists may not be able to attract enough physician referrals to grow their patient base as much as they would like. If this is the case, you need other ways…

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