First impressions are everything, especially when patients are putting their health and well-being into your hands. Retaining a physical therapy patient after the initial contact and first visit is important for building a strong and reputable practice. Here, are four ways to make a great first impression on patients:

1. Hire a friendly, sincere and ready-to-learn receptionist
The first point of contact is usually between a potential client and the person answering the phone, so it's vital the interaction goes well. Make sure your receptionist is well-versed in phone etiquette and uses a warm, level tone to convey…

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