A physical therapy practice can't succeed without consistent and new customers. To continue serving your existing customers well while bringing in new clients, there are a couple of steps your clinic can take:

1. Make the first point of contact memorable
The first representative most patients encounter  is a receptionist or the person answering your office phone. It's important for all employees to be phone-trained so they provide a helpful experience for both former and new customers. The voice answering the phone should be professional, kind and understanding, according to the Physicians Practice. If the first impression doesn't go well, patients could…

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