It’s impossible to keep a physical therapy practice open without any customers. Marketing plans have to be strong to attract and retain clients, and creating them requires a large amount of effort from the business. If your practice struggles to bring in new patients or keep current clients, here are four things you can do right now to market your clinic:
1. Send out a newsletter
If your practice’s relationship with its clients ends when they walk out the door, you’re missing valuable opportunities to sell your services. Try sending out a bi-monthly newsletter that not only gives your patients important physical therapy tips, tricks and articles, but incentives to return to your clinic. Focus your content on issues your clients will be interested in, and direct them to your website if patients are looking for additional information on the subject. Sharing a brief newsletter engages your patients on a deeper level.
“Fill your site with educational tidbits.”
2. Clean up your website
If your website’s outdated and hasn’t been touched in months, that’s a real problem. Clients will look at your online presence to decide whether your clinic is worthy of their business. The site doesn’t need too many frills to attract customers, but it does need to have a clean, easy-to-view layout and updated information on the services your practice provides. Keep displays simple and balanced, with no distracting graphics that would pull attention away from your mission. Adding a blog is a smart way to garner more views from prospective clients. Fill your site with educational tidbits that will be significant to patients.
3. Up your social media game
Your patients may spend a fair amount of time using online platforms, so why not make your practice’s presence known? If you don’t already have a Facebook page dedicated to your clinic, create one and include essential information regarding the services you offer. You can even promote your newsletter and encourage followers to sign up. That bi-monthly content can also be repurposed for the online sphere. Keep posts short and sweet so clients aren’t overwhelmed.
4. Encourage referrals
If returning clients always have something good to say after a session, ask them to spread the word. In fact, word of mouth is still the most popular way for consumers to recommend a business to someone they know, according to BrightLocal. A suggestion from a known source goes a lot further than a simple marketing ploy. To make referrals even more successful, give incentives to both parties. An offer for a percentage off their next service entices both the referrer and referee to come back into your clinic. Mutually beneficial rewards can make all the difference in keeping current customers happy, while adding new clients to your practice.
If your physical therapy practice struggles to find ways to bring in and keep clients, there are several marketing options your clinic can take. Newsletters, updates to your website and social media platforms and a referral program are all smart tools to attract more business to your practice.
This article is brought to you by PREFERRED Therapy Providers Inc. PREFERRED is the nation’s leading payor management services network. Our expertise is working with physical, occupational and speech therapy practices – from single clinics to multiple clinic locations.