Tips to Getting Started Using YouTube for Business Marketing
Are you looking for new ways to attract business to your practice? If so, consider starting a YouTube channel for your practice to get more patients. Established in 2005, YouTube is now the second-largest search engine, behind only Google, which is ranked the largest in the world. According to their website, YouTube has over 2 billion users. Hundreds of hours of video content are uploaded to this platform every minute. Here are some tips to getting started using YouTube for business marketing:
Create your YouTube channel
To get started using YouTube, you will need a Google email account. Once you log in to your Google account, go to the upper right-hand corner and click on the square of dots to open up the menu. Select YouTube from the menu. To create a channel, click on the profile picture and then select “Your Channel.”
Select “Business Channel” to create a YouTube channel for your business.
Name your channel and upload a professional-looking profile picture (or company logo).
Add a description of what your Channel is all about.
If you need more help with getting started with YouTube, check out this video.
Do some YouTube research
Before jumping in and creating your own videos, spend some time doing research on YouTube. Using keywords, find other YouTube channels with videos on topics your patients might be interested in. This will help you get a “feel” for what people are interested in and can help generate ideas for your own future videos.
As a small to mid-sized business, you may not have tons of time or the budget to produce videos on a weekly basis, so plan out your video production by choosing one or two topics to start with, based on your YouTube research and any other research you may have done online; or by talking to your patients and staff. This will help you to get a good idea of the types of topics that will be of interest to your target patients.
Create your videos
If you’re just starting out with creating videos, you can use your cell phone, provided that it has good resolution. Do a test video to see if the video resolution is clear and the audio is understandable.
If you want to produce videos that are a higher quality than what your phone can produce, consider purchasing a camera. Doing a Google search such as, “best vlogging camera for YouTube” should yield a variety of cameras and price points.
Make sure that your videos have a call-to-action (CTA). A call-to-action is what you want your viewer to do after they view your video. Your CTA can be as simple as directing the viewer to your website for more information, or offering a complimentary evaluation, or offering a free brochure, flyer, or case study that can be downloaded from your website.
If you need more help with YouTube videos and how to upload them to your Channel, this resource dives into greater detail.
Link your videos to other online platforms
Once you have successfully uploaded your videos to your YouTube channel, be sure to link those videos in as many online places as possible. This includes embedding your videos on your website, including a video link on your blogs, and posting your videos on your Facebook, Twitter, Google My Business, and even Pinterest accounts.
By linking your videos, you have the potential of reaching hundreds of potential patients, especially if they share your social links with others.
- Be sure that the profile picture or business logo you use is professional-looking with a high resolution and correctly sized so that it doesn’t look blurry, too big or too small. Try to use the same profile image throughout your online media assets including your website and social media platforms. This ensures consistency in your business marketing and helps to establish online credibility.
- Doing some initial research on YouTube will help you to find existing channels with topics your patients may find interesting. It’s also a great way to get ideas for your own future videos.
- You only have the first 15 seconds of a video to grab the attention of the viewer, so be sure that your message contains a specific call-to-action (CTA).
- Be sure to link your videos to other social media and online platforms to maximize your exposure.
This article is brought to you by PREFERRED Therapy Providers Inc. PREFERRED is the nation’s leading payor management services network. Our expertise is working with physical, occupational and speech therapy practices – from single clinics to multiple clinic locations.