Our Best Blogs of 2020

Dec 4 | , , , , ,

By: PREFERRED Therapy Providers

The year of the Pandemic and numerous weather and wildfire disasters is finally ending, and we can almost hear the collective sigh of relief from you, our valued clients, colleagues, and friends! Throughout this most difficult year, we have done our best to provide you with useful content to help you navigate your business through these most challenging times.

As we wrap up this year, here are our top five best blogs of 2020. If you didn’t have a chance to read these, we’ve compiled them here in this post for your convenience.

1. Why Your Healthcare Practice Needs a Crisis Communication Plan

If you were contacted by the fire department in the middle of the night to inform you that the building your clinic is in burned to the ground and arson was suspected, would you know what to do? How would you handle the local media, inquiries from your patients, your interaction with authorities, and manage your staff’s needs?

What if the media reported that a box of patient files with confidential information was found in a dumpster and those files allegedly belonged to your clinic? Would you know how to manage the public fallout from a potential patient privacy violation?

Although no one wants to think that a crisis will ever happen to their business, they occur every day, with little to no warning, and quite often make it into the nightly news and social media. And it’s not just large healthcare organizations that are affected. Small practices are just as vulnerable to a crisis. You do not want to wait until a crisis happens to figure out how to manage it.

Read the Rest.

 

2. The Road Back to Business as Usual After COVID-19

No business, organization or country has been immune to the challenges presented by this Pandemic and the road back to business as usual may seem a long distance away right now. The economy has virtually come to a halt and chances are your healthcare practice has had to make significant modifications by partially or completely shutting down, or by hastily adapting to new ways to treat patients.

Whenever there is an economic downturn, business owners have a choice: either succumb to it or look for silver linings. Many successful businesses were born during the worst of economic times because they saw opportunity.

Here are 5 steps you can take right now to start on the road back to business as usual (or even better!)

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3. Managing Costs in Your Healthcare Clinic

How are you managing costs in your healthcare clinic? Are you familiar with the types of costs associated with running a practice? Are you monitoring and managing those costs? As a practice owner or manager, it’s crucial to track expenditures, labor costs and other expenses each month to ensure that you’re operating your clinic at its optimal level of profitability.

Read the Rest.

 

4. The Physical Therapist’s Guide to Using Hashtags

Wondering why physical therapists should be using hashtags for their clinic’s social media channels? Confused about where to put those hashtags on your social posts? Do you know how to find the best hashtags to use? This physical therapist’s guide to using hashtags for social media will show you how to use this tool to increase awareness of your business, and engage your patients.

Read the Rest.

 

5. How to Get Patients to Return Back to the Clinic

COVID-19 has affected healthcare practices in ways that could never have been predicted. Almost overnight, clinic visits dropped to record low numbers as providers struggled to adapt to new ways to safely to treat their patients. As science learns more about the virus and how it spreads, many patients are beginning to return to clinics, but some are still hesitant to do so. According to this resource, safety is the top reason why patients have postponed in-clinic visits, with the population most concerned being patients who are aged 60 years and older.

You’ve put cleaning and safety protocols in place in your clinic: mask wearing is required, temperatures are taken at check-in, COVID patient questionnaires are required prior to treatments, and equipment and surfaces are sanitized after each visit. How you communicate to your patients about the safety protocols you’ve taken is key to assuring them that your clinic is safe to return to. Here are some tips on how to communicate that your clinic is safe.

Read the Rest.

 

This article is brought to you by PREFERRED Therapy Providers Inc. PREFERRED is the nation’s leading payor management services network. Our expertise is working with physical, occupational and speech therapy practices – from single clinics to multiple clinic locations.