Social Media Marketing Tips

Nov 21 | , , , , , , , , , ,


In the physical therapy sector, marketing is an important tool that can help you showcase your PT skills. One of the most innovative ways for therapy providers to get a foothold in their community is to become engaged in social media. These tools are no longer a flash in the pan – sites and apps like Facebook, YouTube, Twitter, LinkedIn, Google+ and Yelp are changing the way that businesses of all kinds promote their services.

The best part about social media marketing is you don’t have to obtain a marketing degree to master Facebook and Yelp. There are many ways that you can use these free tools to bolster your business credentials and let the general public better understand what physical therapy providers can offer. Since many PTs are watching their budgets, social media can be a creative outlet to advertise their valuable credentials.

“Since many PTs are watching their budgets, social media can be a creative outlet to advertise their valuable credentials.”

Still unsure about social media marketing? Try out these helpful tips to get you started:

Frequency is everything: Sending out a post every day, or at least every few days, builds up traffic to your site and also allows PTs to mitigate any issues that may arise in their practice based on the comments people might leave. The more shares and likes you receive, the more visible you are in Google rankings, which in turn, leads to more clients. Some posts you might want to consider include blogs about interesting studies you’ve come across in the PT, occupational or speech therapy sectors, or simple how-to tips or stretches that can help patients live a more active lifestyle.

Don’t come across too salesy: Social media is a robust and powerful marketing tool, but it has always been a fun and laid back way to share information. Creating tweets and Facebook posts that look more like ads are not going to gain much traction. Think about it: More often than not, people tend to click out of pop-up ads and ignore commercials on TV. Instead, invest in videos, blog posts or interesting articles and studies that you’ve come across, such as those related to ACL prevention or tips to help patients get back into running or hiking following an injury. If you are excited about your posts, chances are your patients and potential customers will be too.

Blogging isn’t just a hobby: If you aren’t connecting your blog posts to social media platforms, you are only doing half of the work. Clicks to your main site are going to come much easier when your customers have easy access through sites that they already visit on a daily basis. Sharing your expertise will help you stay informed with the clientele you serve and network with colleagues through sites like LinkedIn at the same time.

Social media allows physical therapists to connect with their patients more than ever. However, it is important that you are building up online support while still remaining professional. Responding directly to patients via social media could put you at-risk for HIPAA violations or interfere with doctor-patient privilege. After all, patient privacy is still of the utmost concern for PTs.


Apps and sites like Instagram can connect PTs to potential clients in a fun and effective way.

Videos and photos make excellent how-to guides: Everyone is sharing videos and photos these days, including those in the health care sector. In your physical therapy network this can be particularly useful, as your customers can have a visual link to your clinic and the basic services you provide. For example, ATI Physical Therapy showcases a whole host of videos explaining everything from plantar fasciitis stretches to women’s health advice to core exercises for runners. You don’t have to hire a film crew, either. There are several video creation software applications and great social media sites like Instagram that can let you upload pictures and videos from a smartphone in seconds. While you can post images of your practice, make you respect patient privacy laws and don’t post pictures of actual appointments.

There are a lot of misconceptions about social media out there, but when used correctly, these sites and apps can be innovative ways to market your clinic with noted results. If you haven’t already, be sure to create profiles today for popular social media platforms like Facebook, Yelp, Google+ and Instagram and let the sharing begin.


This article is brought to you by PREFERRED Therapy Providers Inc. PREFERRED is the nation’s leading payor management services network. Our expertise is working with physical, occupational and speech therapy practices – from single clinics to multiple clinic locations.