For the last few years, PREFERRED Therapy Providers has been publishing some great content on our blog. We’ve talked about everything from how to maximize clinic financial performance to the consequences of not having a business associate agreement policy to how press releases can benefit your practice. We hope that you’ve found the posts useful with information and tips on how to maximize profits and increase efficiencies in your business. Our blogs are posted monthly on our website and also in monthly network member digital newsletters. We also do our part to share on social media!
In case you missed reading an article or two, we thought we’d share some of the best posts on our blog in 2017. These are the blogs that received the most attention and readership from our email subscribers and fellow healthcare professionals. As the year comes to a close, we’re looking forward to providing you with more in-depth and informative articles on topics important to you and your practice. Here are 4 of the best of our blogs in 2017:
# 1 – WHY WAIVING PATIENT COPAYS IS A BAD IDEA
If you’ve ever been tempted to waive or discount patient copays or deductibles, you might want to think twice about that (and then read this article through to the end).
Copays (flat fees a patient pays at the time of care), are a common part of the U.S. health insurance system. Over the last few years, there has been a steady, upward increase of copays and deductibles, often leading to non-payment at the time of service or resulting in patients avoiding treatment altogether. Read more.
# 2 – HOW SENDING PATIENT INFORMATION BY EMAIL CAN GET YOU IN TROUBLE – AND WHY A BUSINESS ASSOCIATE AGREEMENT WON’T PROTECT YOU
Sending an email used to be a lot simpler. Type your message, address it to the recipient and then hit “send”. Done, over with, finished. Email is a wonderful communication tool and we tend to take it for granted. We also take for granted that the emails we send will arrive safely in the inbox of the intended recipient. But what if they don’t? Read more.
# 3 – HOW PROMOTIONAL PRODUCTS CAN WORK FOR HEALTHCARE PRACTICES
Promotional products are a cost effective way to brand your healthcare practice. When used correctly, promotional products can make a significant positive impact on your business. A successful marketing campaign starts by using promotional products that have relevancy to what your healthcare business does. Recipients of the promotional products should be able to make a connection between them and the type of services you provide. Read more.
# 4 – 5 BUDGET-FRIENDLY FALL MARKETING IDEAS FOR YOUR HEALTHCARE PRACTICE
As summer comes to a close and vacations are winding down, it’s a good time to think about a business marketing strategy for the fall and winter. Marketing is often the last thing on the mind of a practice owner and is often on the bottom of the “to do” list. But, not having a marketing plan – even a modest one – is like leaving money and opportunity on the table.
Of course, marketing will incur some costs, and it is recommended that you budget some of your revenue each month to promote your practice. Even if you’re operating on a tight budget, there are still many ways to promote your healthcare practice without breaking the bank. Here are 5 budget-friendly ideas to implement this fall. Read more.
This article is brought to you by PREFERRED Therapy Providers Inc. PREFERRED is the nation’s leading payor management services network. Our expertise is working with physical, occupational and speech therapy practices – from single clinics to multiple clinic locations.