PREFERRED Therapy Providers, Inc.
It’s the end of another great year at PREFERRED! We’ve had some wonderful feedback about the content we’re publishing and we’re truly grateful that we get to work with and write about the best health profession in the industry!
In 2018, we continued to provide information private practice owners can use to grow their ROI and remain competitive. We partnered with Tannus Quatre, PT from BuildPT to present the game-changing series of blogs on the strategy to owning physical therapy in your community.
We provided tips on how to tune up your website and we wrote a highly informative post on how to avoid claim denials. We published content on patient engagement and how to market your practice and make strong connections on LinkedIn.
As we wrap up this year, here are the best of our blogs for 2018. If you didn’t catch these this year, here’s your chance to read the best posts that received the most attention on social media and readership from our email subscribers and fellow healthcare professionals.
# 1 – Is your Clinic in Denial?
Is your clinic in denial? Do you submit claims for patient treatments to payers that are returned as denied? Do you want to decrease the number of returned claims and start getting paid instead? This article will provide some simple answers and solutions you can take right now to drastically reduce the number of claim denials in your clinic. Continue Reading.
# 2 – Promote your Healthcare Business with a LinkedIn Company Page
Are you looking for an easy way to promote your healthcare practice? One effective business promotion tool is a LinkedIn company page. LinkedIn company pages are a simple way to market your practice to potential patients. It’s also a great employee recruitment tool. Best of all, you can create a business page on LinkedIn for free. This post will focus on why it’s important to create a LinkedIn business page for your healthcare business along with some guidance on how you can create the page yourself. Continue Reading.
# 3 – The Common Sense Approach to Patient Engagement
Ask ten healthcare providers what they think patient engagement is and you’ll get ten different answers. Google the term, Patient Engagement and you’ll find a plethora of articles, opinions and definitions. Attend a healthcare conference and you’ll find vendors offering patient engagement solutions that range from patient portals to remote patient monitoring devices. Confusing? You bet! If you’re feeling challenged by what patient engagement is, this article will help drill down the essence of the term and help guide you to a common sense approach that you can incorporate right now in your own clinic. Continue Reading.
# 4 – Cyberattacks and Data Breaches Target Small Healthcare Practices – Is Yours Next?
You may be putting your business at risk if you think it’s only large healthcare practices and organizations that get hacked. It turns out that most small healthcare practices are such an easy mark for hackers, it’s like the “low hanging fruit” on the dark web. Not convinced? This 5-provider practice found out the hard way when over 42,000 of their patient personal and identifiable data was breached. The data hack included patient social security numbers and health insurance information. Not only was patient information compromised, so was the clinic’s reputation. Could your business survive a data breach? Continue Reading.
# 5 – The 5-Step Game-Changing Strategy to Owning Physical Therapy Value in your Community – A five-step process to embed and own physical therapy value within your community
Parts 1 through 5
Part 1 – Make them Aware
YOU KNOW THE ISSUES.
Corporate healthcare. Locked-up referral sources. Physician and hospital-owned physical therapy services. Closed insurance panels. Pick your reason, but one thing is clear: The ability to rely on a consistent pipeline of clientele through your door is a changing game at best. At worst, it’s a game that’s getting harder to win. Regardless of the business – retail, manufacturing, tourism or physical therapy – a customer pipeline is the lifeblood. Without it, there’s no survival. Period. Creating this pipeline in healthcare used to be easy. Shake some hands, buy some food, say “yes” a lot. As long as you provided quality care, referral sources would drive patients through your door with little question. Then it all changed. Somewhere along the line it became harder to make money in healthcare, and the game changed. It became a volume game, and one in which s/he who could control the decisions of the consumer, directing them toward services that can generate a profit – wins.
As a valued and growing part of the healthcare system, physical therapy landed amid the profit radar, and our ability to count on passive referrals from other healthcare providers has all but vanished. SO WE LOSE NOW, RIGHT? Not even close. Continue reading Part 1.
Part 2 – Engage them in Conversation
If you’ve followed from last week’s article on ‘awareness,’ you’ll recall that we are today discussing step two of a five-step process which begins with little or no awareness of the value of physical therapy, and ends with an ambassador who will amplify our message to all who will listen. We’re building PT by leveraging our natural strengths into a slightly organized and highly effective five-step process. Continue reading Part 2.
Part 3 – You have their Attention – Now Educate
There’s a few things I can say with confidence about physical therapists. The first is that we’re helpers. We got into this profession to help people. We do it every day and every way under the sun. We love people, and generally speaking – people love us, too. We’re also smart. We’ve worked hard to get to where we are, and we’ve relied on the stuff between our ears to get us here. There’s a lot to know, and we know a lot. And we’re teachers. Smart helpers who share their knowledge can help the world. Most of what we do has an educational component, even when it means helping our patients to NOT need us in the first place!
So why-oh-why-oh-why don’t we use this inherent trifecta to bring patients in the door? We can, and we should. Continue reading Part 3.
Part 4 – Closing the Deal
This step is about a conversion. A marketing term, yeah – but for good reason. This step takes your target audience across a line which separates those who merely like you, to those who will buy from you. This conversion from prospect to client is an important distinction, and one that should be acknowledged. Respected.
It’s a different relationship on the other side of the sale, and constitutes a commitment from both parties which is less fluffy, more direct, and all about value. You can still derail your sale as you attempt to cross the line, and the steps below will help you avoid doing just that. Continue reading Part 4.
Part 5 – Amplify your Conversions
You may only be able to take one bite at a time, but you want to be fed for life. And that’s why we need to amplify.
But wait, we’ve made the sale. Now I just take care of my client and enthusiastically pat myself on the back for a job well done, right? Not yet. That wouldn’t be thinking big enough.
Done correctly, amplification is the easiest part of the marketing process, and it’s also the most important. It’s where a 38 year-old becomes his family of five. It’s where his 14 year-old daughter becomes the volleyball team. It’s where the volleyball team becomes the club of 200 athletes who now choose you. The objective of amplification is to work upstream toward more efficient sales using new resources which are now at your disposal post-conversion. Your smile, your personality, and your email campaign are now in your arsenal. Happening within the walls of your clinic, amplification is done from the inside-out. You’ve got home-field advantage, and your competition is on the road.
The two objectives of amplification are repeat business and upstream business. Both fill your schedule by working together. Continue reading Part 5.
This article is brought to you by PREFERRED Therapy Providers Inc. PREFERRED is the nation’s leading payor management services network. Our expertise is working with physical, occupational and speech therapy practices – from single clinics to multiple clinic locations.