As a clinic owner, you understand that marketing and getting your practice’s name out there is an essential part of growing your business. In addition to word of mouth and patient referrals, developing a strong marketing plan will help bring in new business and make your clinic more profitable.
In today’s technologically advanced world, you would be remiss to not have an online presence. It’s important for your practice to have a strong, interactive and user-friendly website as well as pages on various social media sites including Facebook, Twitter and LinkedIn.
Did you know that you have an online reputation?
Whether you are aware of it or not, you already have an online reputation even if your clinic does not have a strong online presence currently. In fact, according to Kareo, a cloud-based medical software company, one in five people using the Internet has looked at online rankings and reviews of therapy providers and treatments. While it’s the hope of clinic owners that all reviews would be positive, this is not always the case. That’s why developing your online reputation is so important – it allows you to take control of your presence on the Web, interact and engage with patients in new ways, and help your business become more successful.
A study from Pew Research Center found that almost 60 percent of people in the U.S. own a smartphone, and they are using this device to find health care services including speech, occupational and physical therapy. Technology is rapidly changing how people do things, so it’s imperative that you keep up with the times to stay competitive in your field.
Tips for maintaining your online presence
If your clinic does not already have one, your first step should be to create a website for your practice. If you do have one, now is a good time to analyze the contents, layout and design to determine where improvements can be made. The site needs to include basic information like your location, hours and services, but you may also want to include facts and stats about your field, a blog and background information on the staff.
Another useful way to manage your online reputation is through social media. These platforms allow you to engage directly with current and future patients. Pew Research Center found that 73 percent of adults use social media, and as long as you ensure that your pages and interactions are HIPAA-compliant, social media is an excellent way to connect and help your business grow. Your appearance on social media can promote your brand and philosophy, open discussions about speech, occupational or physical therapy, update patients in real time and make your business seem more accessible.
This article is brought to you by PREFERRED Therapy Providers Inc. PREFERRED is the nation’s leading payor management services network. Our expertise is working with physical, occupational and speech therapy practices – from single clinics to multiple clinic locations.