The Importance Of Clinic Email Signatures

Apr 8 | , ,

Carol A. Wilcox

 PREFERRED Therapy Providers, Inc.

Do you ever send clinic email messages without an email signature? Do you sometimes forget to include your clinic business name in your emails? Using an email signature helps recipients of your messages identify who you are and your place of business. For example, here at PREFERRED Therapy Providers, we receive hundreds of emails a day – and many of them lack an email signature, making it difficult or even impossible to identify the clinic to promptly answer customer questions or requests.

This is especially true if you and your staff are still using an email extension such as Gmail, Hotmail or Yahoo (as opposed to a professional email address with your clinic name as the email extension) and you don’t include an email signature. It can often be difficult for a recipient of your email to identify who you are. Not only is this frustrating for the recipient, it is much more likely that you’ll never receive a response back. That can be bad for your business.

Not only does an email signature help identify who you are, it’s also a great tool to:

  • Convey professionalism to your patients and business associates
  • Help promote your clinic
  • Keep your clinic name top of mind with email recipients
  • Use as a digital business card to make it easy for recipients to contact you

Email signature basics

An email signature resides at the end of the message. It should be professional and simple. (Save the fancy fonts, smiley faces and multiple colors for your personal home emails). The basic components of a business email signature should include:

  • Your name (first and last)
  • Your title
  • The name of the clinic
  • Clinic website address
  • Clinic address and phone number

Other types of information that can be included in an email signature are a clinic logo (providing that the image isn’t too large or blurry), links to any clinic social media profiles, clinic mission statement, and any upcoming clinic events (making sure to keep events updated in your email signature).

Creating an Email Signature for your Emails

It’s easy to create an email signature template for your email messages so you don’t have to copy and paste your contact information each time you send an email. You can find easy tutorials on email signatures for nearly every email platform by doing a simple Google search. If you’re wondering how to create an email signature using Gmail, Yahoo, Outlook, Hotmail or AOL, these resources can help:

  • Setting up an email signature in Gmail
  • Setting up an email signature in Yahoo
  • Setting up an email signature in Outlook
  • Setting up an email signature in Hotmail
  • Setting up an email signature in AOL

About the Author:

Carol A. Wilcox is the staff writer and head of marketing communications at PREFERRED Therapy Providers, Inc. You can reach Carol here.

Image credit: Gerd Altmann from Pixabay

This article is brought to you by PREFERRED Therapy Providers Inc. PREFERRED is the nation’s leading payor management services network. Our expertise is working with physical, occupational and speech therapy practices – from single clinics to multiple clinic locations.