Preferred Therapy Blog

Industry and company news

HOW PROMOTIONAL PRODUCTS CAN WORK FOR HEALTHCARE PRACTICES

07

September
2017
Posted By : Preferred Therapy
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BY: Staff Writer, PREFERRED Therapy Providers, Inc.

Promotional products are a cost effective way to brand your healthcare practice. When used correctly, promotional products can make a significant positive impact on your business. A successful marketing campaign starts by using promotional products that have relevancy to what your healthcare business does. Recipients of the promotional products should be able to make a connection between the item and the type of services you provide.

WHAT EXACTLY ARE PROMOTIONAL PRODUCTS? - Promotional products are items that are generally imprinted with a business name, logo, website, or slogan. Promotional…

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PRESS RELEASES FOR HEALTHCARE PRACTICES

01

August
2017
Posted By : Preferred Therapy
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How to Publicize your Business with a Simple Press Release

BY: Staff Writer, PREFERRED Therapy Providers, Inc. 

Are you looking for some simple ways to bring awareness to your practice? Do you have news to talk about but don’t know the best way to get the word out?

Consider using a press release to help market your clinic. When used correctly, a well-written press release can help publicize your practice, attract new patients and build brand awareness.

Why press releases can boost your business

Press releases can put your healthcare practice in front of many types of media including newspapers,…

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HOW SENDING PATIENT INFORMATION BY EMAIL CAN GET YOU IN TROUBLE

14

July
2017
Posted By : Preferred Therapy
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And why a Business Associate Agreement won't protect you

BY: Staff Writer, PREFERRED Therapy Providers, Inc. 

Sending an email used to be a lot simpler. Type your message, address it to the recipient and then hit “send”. Done, over with, finished. Email is a wonderful communication tool and we tend to take it for granted. We also take for granted that the emails we send will arrive safely in the inbox of the intended recipient. But what if they don’t?

There could be a number of reasons that emails end up in the hands of the wrong person. Perhaps in…

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What your Clinic Email Address Really Says about your Business

09

July
2017
Posted By : Preferred Therapy
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BY: Staff Writer, PREFERRED Therapy Providers, Inc.

You pride yourself on your professionalism. You treat your patients with the utmost respect. You strive to convey a sense of reliability and trust. You have spent time and resources developing a great looking website for your business; you have an eye-catching logo, marketing collateral materials and business cards. You understand that a polished image for your clinic is as equally important as the quality of care you provide.  But, when it comes to your email address, you fall flat and look like an amateur. What gives?

Okay, so email addresses…

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